Dangdang’s list of 30 titles in the sub-lists of fictions, non-fictions and children’s books was released on June 22nd. The books were chosen based on the copies bought by online readers, overall sales fgures and reviews.
The reason why No Longer Human by Osamu Dazai leaped to the frst on the list and still impresses so many readers is the longing for life behind the sentimentalism of the author. Through the book, readers can feel the warmth still left on the heart of every human knocked down by life. The ups and downs of life are also refected in Sea of Life by Mai Jia and To Live by Yu Hua. What Kind of Life Do You Want to Live? , a book that "Hayao Miyazaki read from the age of 10 to 70", is also the frst choice of many readers. It conveys the belief that "no matter how difficult and cruel the times may be, live like a real person". These novels, which integrate into the book the things that are really important to life, making them the most popular books on the fction list.
Big data from Dangdang shows that Educated: A Memoir, Positive Discipline and Dan Sha Ri are books that many readers would most likely to read on commute or after dinner. The books on the nonfction list are very representative and the areas in which readers are most willing to take the time to improve themselves include lifestyle, intimate relationship, parent-child education, and personal development. Frontlist title Half Hour Comic Series has shifted the fashion of reading history to learning economics in the fnancial crisis. The author Chen Lei and the team has a large fan base that are loyal for every book they write. The history book, Two Thousand Years of Terracotta Warriors, published by literature and art book publisher White Horse Times, soon went to the top of the best-selling list of the genre.
In the list of top 10 children’s books, Magic School Bus and books by "fairytale king" Zheng Yuanjie and Chen Weiping have long been popular with children, and in the first half of the year they are still the top three bestsellers. In terms of frontlist children’s books, Chinese original works and imported ones have equally good results. Represented by The Big Monsters in the Forbidden City and The Panoramic History of the World on the Map, original children’s books focus on the topics of Chinese history and culture, and win the heart of children and parents with a easy language. Children’s literature Pocket Detective attracts many curious children with its adventurous story. The detective stories with a scientific twist, created by Uncle Kai, integrate many knowledge points of science class in primary schools, and therefore was loved by many parents and children.
(translated by Xiao Jianpeng)